Silvia Pfeiffer discusses her first startup and the lessons it taught her

Silvia Pfeiffer discusses her first startup and the lessons it taught her

Silvia Pfeiffer discusses her first startup and the lessons it taught her

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Dr Silvia Pfeiffer is CEO of Coviu, a video telehealth company which provides software to healthcare providers. Originally from Germany, Silvia moved to Australia and worked for CSIRO exploring video technology applications before developing the idea that would become Coviu, which became an organisation independent of CSIRO in 2018 and grew rapidly during the pandemic. In her conversation with Adam, Silvia discusses the founding of Coviu, as well as her first failed startup venture and what she learned from the experience.

Chapters

00:00 Introduction to Day One Podcast

00:29 Meet Silvia Pfeiffer

00:31 The Birth of CoVu

01:05 Silvia's Background and Arrival in Australia

01:45 Early Days of the Australian Startup Ecosystem

02:54 The Desire to Build a Digital Company

03:39 Challenges of Building a B2C Company in Australia

04:48 Emergence of a Startup Ecosystem

06:45 Lessons from First Company Failure

08:52 Changes in the Ecosystem Post-2012

10:32 Observations on Investment Gaps

11:54 Advantages of the Australian Startup Community

13:24 Advice for New Founders

14:21 The Talent in Australia

15:18 Closing Thoughts on the Startup Ecosystem

16:06 Conclusion and Next Steps

Resources

Coviu: https://www.coviu.com/en-au/Silvia Q&A on 11eight: https://www.11eight.net/diversity/telehealth-coviu-dr-silvia-pfeifferSilvia on Twitter: https://twitter.com/silviapfeiffer

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Day One® is a registered trademark of W2D1 Media Pty Ltd. All rights reserved. © 2026 W2D1 Media Pty Ltd.