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About Dexter Todd

Dexter Todd is a Sydney-based founder who most recently ran Bardar, a nightlife app mapping over 350 Sydney bars, pubs and clubs in real time; he deferred his degree at the Australian National University in 2023 to build it after raising pre-seed funding from angels, VCs and family and friends. On Pick My Brain, he discussed pivoting Bardar around festival data. Todd has since moved on to Draper, a new venture with co-founders Oliver Bagin and Benny Abbatangelo, backed by Startmate, that helps solo founders validate ideas, build a brand and launch a product-based business.

In conversation.

1 episode

Go straight to the good bits.

Key moments from How Bardar Pivoted: Dexter Todd’s Festival Data Playbook.

  1. 0:00Dexter on festival frustrations and app clunkiness
  2. 2:01From ANU student startup to Bardar’s growth
  3. 3:37How Bardar pivoted to focus on festivals
  4. 8:23Landing a contract with South by Southwest via cold email
  5. 11:55Using foot traffic APIs to track venue capacity
  6. 14:24Post-event reports and insights for festivals
  7. 15:09Fundraising journey: $225K pre-seed and $200K extension
  8. 16:36Alan’s advice: converting seasonal deals into SaaS contracts
  9. 17:27Positioning Bardar as a data-driven SaaS enterprise
  10. 21:38The importance of annual contracts to build a sustainable business

In their own words.

“We're not like a B2B AI SaaS play. We kind of exist in a funny space.”
Dexter Todd — How Bardar Pivoted: Dexter Todd’s Festival Data PlaybookPick My Brain with Alan Jones · 4 June 2025

The path so far.

  1. Now

    Co-Founder · Draper

  2. From 2023 · Startup

    Co-founder · BARDAR

  3. Earlier · Startup

    Team member · Talentsheet

Sources: draper.chat

Draper on Day One

Draper is a Sydney-built AI app that walks founders from idea validation through branding, website creation and first ad campaigns, aiming to let one person run a…

1 person · 1 episode

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