Emma Fawcett is General Manager, SME at MYOB, a cloud-based business management platform fit for Enterprise, SME & startup businesses. Prior to working at MYOB, Emma has worked in a variety of roles in B2B and digital businesses, including Managing Director of Commercial Product and Platforms at News Corp Australia. In her conversation with Adam, Emma discusses the trap of “tech spaghetti” which some business owners fall into, where they are attempting to manage their business across multiple platforms that aren’t always integrated effectively, as well as her belief that excellent execution is at least as important as a great idea for startups.
Chapters
00:00 Introduction to Day One Podcast
00:29 Meet Emma Fawcett
00:40 Role of SME Manager at MYOB
01:19 Evolution of Product Delivery Over 20 Years
01:40 First Exposure to the Australian Startup Ecosystem
02:41 Growth of the Startup Community in Australia
04:42 Emma's Journey to MYOB
05:41 Origin Story of MYOB
07:10 Importance of Storytelling in Business
08:16 Promoting Diversity and Inclusion at MYOB
10:40 MYOB's Adaptation to Digital Changes
12:52 Customer Engagement and Feedback
14:57 Transitioning Customers to the Cloud
16:04 Changes in MYOB's Product Offerings
18:11 Agile Development and Software Delivery
19:49 Advantages and Disadvantages of Legacy Companies
20:40 Special Focus on Startups
22:52 Advice for Founders in the Digital Age
25:13 Importance of Adaptability
26:14 Internal Process for Defining MYOB's Pillars
30:08 Advice for the Startup Community
31:19 Closing Remarks
Resources
MYOB: https://www.myob.com/auEmma on LinkedIn: https://www.linkedin.com/in/emma-fawcett-9843b147/
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