The History of the Australian Startup Ecosystem - Interview Series 
About Emma Fawcett
Emma Fawcett is a commercial and product executive whose career spans business software and digital media. At MYOB she has led the small and medium business (SME) division as General Manager, SME, setting the strategy for MYOB's products and services for smaller businesses, with a team covering sales, marketing, product and technology, customer success and support.
She spent most of her earlier career at News Corp Australia, where she led commercial product teams. In June 2020 she became managing director of commercial product and platform there, taking in the News Xtend digital marketing services business and the News Connect data targeting platform.
On The History of the Australian Startup Ecosystem interview series in 2022, she discussed the 'tech spaghetti' trap of running a business across software that does not connect, and why execution matters as much as the idea.
- Talks about
- Product, Sales & GTM
In conversation.
1 episode
The History of the Australian Startup Ecosystem - Interview Series Go straight to the good bits.
Key moments from Emma Fawcett discusses the trap of “tech spaghetti”.
- 0:29Meet Emma Fawcett
- 0:40Role of SME Manager at MYOB
- 1:19Evolution of Product Delivery Over 20 Years
- 1:40First Exposure to the Australian Startup Ecosystem
- 2:41Growth of the Startup Community in Australia
- 4:42Emma's Journey to MYOB
- 5:41Origin Story of MYOB
- 7:10Importance of Storytelling in Business
- 8:16Promoting Diversity and Inclusion at MYOB
- 10:40MYOB's Adaptation to Digital Changes
In their own words.
“A big idea and a killer plan is not enough to guarantee you a unicorn business. It takes excellent execution.”
The path so far.
- Now
Executive General Manager SME · MYOB
- Earlier
Led commercial product teams and platform businesses (News Xtend and News Connect) · News Corp Australia
Sources: dayone.fm
MYOB on Day One
MYOB is a comprehensive business software provider that offers solutions for various business needs, including accounting, payroll, and enterprise resource planning…
2 people · 3 episodes
Across the network.
Spot something wrong? Suggest a correctionUpdated 29 October 2026
Be part of
the conversation.
Put your brand alongside the voices founders, investors and operators come to hear.
Explore sponsorshipProduced by W2D1 Media
Want a show of your own?
W2D1 Media — the team behind the Day One Network, which helped build Blackbird Ventures' Wild Hearts — builds and produces podcasts for funds, founders and operators. If you want a show built around your brand, let's talk.
