Episode Summary:
Darren Winterford is the founder and CEO of EdApp, a mobile focused LMS (learning management system) which allows its users to create learning experiences that can be accessed on mobile devices in bite sized chunks which EdApp calls “microlessons”. Prior to EdApp, Darren founded a digital agency that specialised in building mobile apps for large brands, and it was during his time running the agency that the idea for EdApp emerged. In his conversation with Adam, he discussed how first working to build software products for clients was the perfect learning ground for an aspiring founder, as well as his belief that Australian entrepreneurs would benefit from more networking and community building.
Chapters:
00:00 Introduction to Day One Podcast
00:31 Meet Darren Winterford
01:01 Competition and Market Position
01:36 Darren's Background in Marketing
02:03 Transitioning to Startups
04:21 Building a Successful Digital Agency
05:53 Focus on B2B Solutions
07:15 Awareness of the Startup Scene
09:09 Emergence of Startup Hubs
10:22 Launching EdApp in 2015
11:23 Identifying Gaps in Adult Education
12:20 Funding Challenges for EdApp
14:25 Perspective on Exits
16:28 Confidence in Building a Business
18:50 Current Gaps in the Startup Ecosystem
19:01 Importance of Networking
21:13 Advice for New Founders
23:31 Final Thoughts on the Australian Startup Scene