Darren Winterford
CEO EdApp at SafetyCulture
Darren Winterford is a visionary leader and the founder of EdApp, a cloud-based training platform that has been transforming workplace and team training since 2017. With a mission to democratize workplace training, EdApp offers innovative, low-cost, mobile-first learning solutions globally, and is widely used across sectors such as Consumer Packaged Goods, Retail, Healthcare, Automotive, and Finance. In 2020, EdApp became part of the SafetyCulture group, where Darren served as CEO until November 2023. He is currently an advisor at SafetyCulture.Darren's career began with the founding of Creative Licence Digital, a mobile software company, where he developed the initial MVP for EdApp. He also served as Director at ShopperNova, a leading mobile platform in Australia. Darren holds a degree in Business with a focus on Marketing and Finance from the University of Technology Sydney.As a thought leader in mobile and microlearning, Darren is an experienced speaker and industry advocate, passionate about driving better training outcomes and incorporating the latest technology to achieve impactful results. He is based in Sydney, Australia.
In their own words
From Darren Winterford believes Australian Entrepreneurs would benefit from more networking · The History of the Australian Startup Ecosystem - Interview SeriesIt's very, very hard to execute an idea. There's lots of ideas, but executing on them is the crucial thing.
Key moments
Jump straight to the part of Darren Winterford believes Australian Entrepreneurs would benefit from more networking you want.
- 0:31 Meet Darren Winterford
- 1:01 Competition and Market Position
- 1:36 Darren's Background in Marketing
- 2:03 Transitioning to Startups
- 4:21 Building a Successful Digital Agency
- 5:53 Focus on B2B Solutions
- 7:15 Awareness of the Startup Scene
- 9:09 Emergence of Startup Hubs
- 10:22 Launching EdApp in 2015
- 11:23 Identifying Gaps in Adult Education
Connections
Spot something wrong? Suggest a correction Updated 20 June 2026
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