Deciding what startups to invest in can feel overwhelming, but it doesn't have to be. Cheryl and Maxine unpack one of the most critical (and enjoyable!) parts of angel investing: crafting your investment thesis. Whether you're brand new to investing or an experienced angel refining your approach, this episode helps you structure your thinking and clarify exactly what to look for in potential investments.

They define exactly what an investment thesis is, why it's essential, and how it shapes your returns, risk tolerance, and overall investor experience. Cheryl and Maxine break down core elements of an investment thesis, including industry focus, stage, business model, geography, and specific company criteria such as founding teams, market size, and traction.

The hosts also discuss practical strategies for determining your unique value as an investor, improving your deal flow, and aligning your investments with your personal values and desired impact. Plus, they emphasise how thoughtful portfolio construction and clear expectations around timelines and risk tolerance can prevent common investor pitfalls, like running out of money!

If you're ready to level up your investing strategy, gain clarity in your decision-making, and build confidence in your portfolio choices, this episode provides the frameworks and insights you need.