
Alexei Mitko is a partner at Co-Ventures, the architect behind Eucalyptus' ESOP plan, and widely known in the Australian ecosystem as "ESOP Guy." He was around employee number twenty at Canva and one of the early employees at Koala, giving him a front-row seat to three of Australia's biggest consumer tech outcomes.
In this episode, Cheryl and Maxine unpack how Alexei designed the ESOP plan that led to roughly $300 million distributed back to Eucalyptus employees, the largest ESOP payout in Australian history. He walks through the three questions every founder faces but rarely verbalizes: who gets equity, how much, and why you have an ESOP plan in the first place.
You'll also hear how he modeled allocation across multiple rounds and hundreds of hires to avoid giving too much away early, why he personally walked the first two hundred employees through their equity, and why Australia's lack of a secondary market keeps ESOP feeling like monopoly money. Alexei closes with his Big Cojones moment: proposing to his wife, the most nervous he's ever been despite having climbed Europe's highest mountain.
Chapters
00:00 – Intro
03:01 – The three ESOP questions every founder needs to answer
05:58 – How to model equity allocation across rounds and hundreds of hires
09:10 – Using ESOP as your most powerful recruitment and retention tool
12:02 – How walking 200 employees through their equity built culture and trust
15:02 – Open financials, shrinking cash balances, and what went wrong along the way
17:55 – Why Australia's ESOP ecosystem is still behind Silicon Valley
26:48 – Teaching employees to understand equity: the Google Sheet that started at zero
29:20 – High salary vs heavy equity: giving employees a real choice
32:16 – Common ESOP mistakes founders make and how to avoid them
35:03 – Why Australians treat startup equity like monopoly money
39:11 – The secondary market problem: why liquidity changes everything for ESOP
43:25 – Why your startup career is a portfolio of equity bets
46:36 – What angel investors can do to help portfolio companies build better ESOP plans
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