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Case study · Tracked-link lead generation

Three campaigns where we tracked the leads, not just the listens.

Most podcast advertising reports reach. These three campaigns took it further with a tracked link, so a lead could be counted rather than assumed — and even then, the real number is almost certainly higher.

Secured · In the Blink of AI · First Cheque

280+
Chainguard × Secured, 8 Jan–30 Jun 2026
129
Stripe × In the Blink of AI, 14 Nov 2025–13 Mar 2026
128
Pear Tree × First Cheque, 7 Jun–16 Aug 2026
01 · The brief

Where a sponsor took what our campaign produced and put a number against it

Chainguard, Stripe and Pear Tree each ran a tracked link alongside their campaign — a direct, attributable count of who acted, not an estimate of who heard.

03 · The results

Read these as a floor, not a ceiling

In US research, 27% of listeners exposed to podcast advertising had searched for a brand in the previous six months — the highest of twenty-two ad-supported channels (Sounds Profitable × Signal Hill Insights, 2025). Anyone who hears a host-read and goes straight to a sponsor's site without clicking the tracked link never shows up in these numbers at all.

More proof

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Want numbers like Chainguard, Stripe & Pear Tree's?

These are real campaigns from the Day One Network — not projections. Tell us who you need to reach and we'll map the shows and the measure before you commit to anything.

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