Founders in Motion with Thea Ngo 
About Jevon Le Roux
Jevon Le Roux is co-founder and chief executive of Keeyu, a Sydney company whose AI platform tracks e-commerce orders from payment and fulfilment through to delivery and returns, so problems can be fixed before customers complain. He started the business with Tahir Rauf and Tracy Godtschalk. It launched in July 2024 and announced a $2.3 million pre-seed round led by Rampersand in November 2025.
A former professional surfer, he moved into running surf and fashion brands. He built Nike's Hurley brand in South Africa, was managing director of SurfStitch, joined P.E Nation as managing director in 2020 and has also been chief executive of Papinelle.
On Founders in Motion with Thea Ngo, he explained how the COVID-era surge in online sales led to Keeyu, and why the company pivoted from a nice-to-have product to one its customers depend on.
- Talks about
- AI, Founder Journey, Marketing & Brand
In conversation.
1 episode
Founders in Motion with Thea Ngo Go straight to the good bits.
Key moments from He Ran One of Australia's Biggest Athleisure Brands - Then Built Software to Fix Its Biggest Flaw | Jevon Le Roux, Keeyu.
- 0:00The Ecom Problem Nobody Talks About
- 1:05From Pro Surfer to Brand Builder
- 4:27The Covid Crisis That Sparked Keeyu
- 7:53Second Time Founder Mindset
- 10:05The Pivot: From Vitamin to Painkiller
- 12:40Raising Capital & Getting First Customers
- 17:45When Distribution Beats Product
- 20:30Dealing with Founder Roller Coaster
- 23:34The Customer Who Won't Work Without Keeyu
- 26:30Rapid Fires
The path so far.
- Now
Co-founder & CEO · Keeyu
- Earlier · Scale-up
Senior executive · Papinelle
- Earlier · Scale-up
Senior executive · P.E Nation
- Earlier · Scale-up
Senior executive · SurfStitch
- Earlier
Executive · World Surf League
- Earlier
Executive · Gloria Jean's Coffees
- Earlier
Executive · Hurley
Sources: rampersand.substack.com, theorg.com
Keeyu on Day One
Keeyu is a Sydney company that builds AI agents for e-commerce operations. Its software monitors each order from payment through fulfilment, delivery and returns…
1 person · 1 episode
Across the network.
Backers of Keeyu heard on Day One
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Spot something wrong? Suggest a correctionUpdated 29 October 2026
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