Isaac Peiris
Founder at Pistachio
Hey 👋 I'm Isaac! I’m a growth strategist based in Sydney Australia, and the founder of Pistachio, a growth agency helping marketing teams turn content into a scalable engine for brand, audience, and revenue. I bridge the creative world of brand and content with the technical side of data, systems, and growth. My background spans media, product, and innovation, and I bring those disciplines together to help businesses build trust, grow audiences, and drive real business results. Before launching Pistachio, I led growth at The Daily Aus where I scaled the newsletter to 180,000 subscribers in just 10 months. At Mamamia, I grew their subscription business to over 30,000 paying members and $170,000+ in monthly recurring revenue. Since then, I’ve worked with marketing teams at brands like BuzzFeed and Clay to develop audience-first strategies and build systems that support long-term growth. I also write Brand Chemistry, a newsletter exploring how smart brand thinking can drive compounding growth.
In their own words
From How to Build a Magnetic AI Brand - With Pistachio’s Isaac Peiris · In The Blink Of AIRemoving stress is always gonna be more of a selling point than slightly lower cost or slightly quicker result.
Career
- Now Founder · Pistachio
- Earlier · Startup Led audience growth · The Daily Aus
- Earlier · Scale-up Subscription growth · Mamamia
- Earlier · Startup User growth · Clipboard
Sources: isaacpeiris.com, creators.spotify.com
Key moments
Jump straight to the part of How to Build a Magnetic AI Brand - With Pistachio’s Isaac Peiris you want.
- 6:20 Who are Pistachio’s clients? Bridging knowing and doing social media
- 8:50 The modern “business card”: personal brands, podcasts newsletters
- 9:15 Hack of the Week: context docs for better AI chats
- 12:45 AI travel hack: Using Gemini Google Maps in Rome
- 14:00 Brand fails: Why Google Glass Metaverse missed the mark
- 19:00 Duolingo’s AI-first messaging misstep and audience insight
- 25:00 Brand wins: Waymo’s slow, trust-first rollout of driverless cars
- 28:45 Magic Brief’s Canva acquisition organic content mastery
- 35:30 AI brand strategy essentials for founders: audience + use case
- 40:00 Where to invest early-stage funding: content organic reach
Connections
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