In The Blink Of AI with Georgie Healy 
About Brendan Cervin
Brendan Cervin is co-founder and chief technology officer of Ideally, a consumer research platform that gives marketing, insights and innovation teams overnight feedback on concepts, creative and campaigns. Ideally was started in New Zealand in 2023 by three founders and now has staff in Auckland, Sydney, Melbourne and New York.
A software engineer, he has built SaaS businesses for more than 15 years. In 2009 he co-founded GeoOp, an Auckland company making job-management software for trade and field-service businesses, which now trades on the NZX as Geo Limited.
On In The Blink Of AI with Georgie Healy, he explained how Ideally uses AI to turn consumer surveys into insights overnight.
- Talks about
- AI, Marketing & Brand, Product
In conversation.
1 episode
In The Blink Of AI with Georgie Healy Go straight to the good bits.
Key moments from From Surveys to Insights Overnight: Brendan Cervin on Ideally’s Journey.
- 1:33What is Ideally?
- 2:30Why AI is essential for consumer research
- 4:05Consequences of not using consumer insights in product development
- 5:53Brendan’s thoughts on Google Glass and mismatched technology expectations
- 7:34Moving beyond sentiment analysis to clustering insights
- 12:56Low switching costs in AI platforms and their implications
- 14:36Challenges and potential applications of synthetic data in consumer research
- 22:48How Ideally delivers insights through AI-powered reports
- 29:42Brendan’s vision for Ideally in the next year
- 32:06Brendan’s take on AI’s rapid industry growth
In their own words.
“Technology always moves faster than society. Regulations tend to come a bit slower than technology, but people will decide with their wallet.”
Ideally on Day One
Ideally is a consumer research platform for marketing, insights, innovation and agency teams.
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Spot something wrong? Suggest a correctionUpdated 29 October 2026
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