Brendan Cervin
Co-Founder & CTO at Ideally
A SaaS CTO for nearly 20 years, having founded my first company 2 years after graduating software engineering. Currently, as Co-Founder and CTO at Ideally, I'm leading development of generative AI solutions, and scaling our business processes with integrated platforms.
Previously, CTO of GeoOp, Archipro, WhipAround and Yabble where I worked with talented people and gained experience across a range of go to market strategies and worked hard to deliver the right product.
In their own words
From From Surveys to Insights Overnight: Brendan Cervin on Ideally’s Journey · In The Blink Of AITechnology always moves faster than society. Regulations tend to come a bit slower than technology, but people will decide with their wallet.
Key moments
Jump straight to the part of From Surveys to Insights Overnight: Brendan Cervin on Ideally’s Journey you want.
- 1:33 What is Ideally?
- 2:30 Why AI is essential for consumer research
- 4:05 Consequences of not using consumer insights in product development
- 5:53 Brendan’s thoughts on Google Glass and mismatched technology expectations
- 7:34 Moving beyond sentiment analysis to clustering insights
- 12:56 Low switching costs in AI platforms and their implications
- 14:36 Challenges and potential applications of synthetic data in consumer research
- 22:48 How Ideally delivers insights through AI-powered reports
- 29:42 Brendan’s vision for Ideally in the next year
- 32:06 Brendan’s take on AI’s rapid industry growth
Connections
Spot something wrong? Suggest a correction Updated 25 September 2026
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