Brendan Cervin
Co-Founder & CTO, Ideally
“Technology always moves faster than society. Regulations tend to come a bit slower than technology, but people will decide with their wallet.” Hear the conversation
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Ideally
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Latest conversation · In The Blink Of AI
From Surveys to Insights Overnight: Brendan Cervin on Ideally’s JourneyAbout Ideally
Ideally is a consumer research platform for marketing, insights, innovation and agency teams. Its products include Ideally Canvas, which maps a category's buyers, purchase drivers and occasions, and Overnight Testing, which returns feedback on concepts, creative and campaigns from real consumers within hours. Founded in New Zealand, it has staff in Auckland, Sydney, Melbourne and New York, and raised a NZ$16 million Series A led by Shearwater Capital in April 2026.
- Sector
- Consumer/market research platform
- Business model
- B2B SaaS (market research)
- Founded
- 2023
- Offices
- Auckland, Sydney, Melbourne, New York
- Markets
- New Zealand, Australia, US
- Latest round
- NZ$16M Series A, led by Shearwater Capital (Apr 2026)
- Customers
- Afterpay, Telstra, Google, Bupa, KFC
Sources: goideally.com, goideally.com
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Spot something wrong? Suggest a correctionUpdated 29 October 2026
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