She Built a $4 Million Company From a Garage Sale — Yas Grigaliunas (Part 1)

She Built a $4 Million Company From a Garage Sale — Yas Grigaliunas (Part 1)

She Built a $4 Million Company From a Garage Sale — Yas Grigaliunas (Part 1)

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Yas Grigaliunas, founder of World's Biggest Garage Sale and Soconomy, joins Pauline Fetaui for Part 1 of a Perspective X conversation about building a circular-economy company in Australia before the term existed. From a charity garage sale that did $15,000 in a day to a $4 million capital raise in four weeks, Yas unpacks the data discipline, the conviction, and the well-timed moments that turned "dormant goods for good" into a national enterprise — and the energy source that, after 30 years of people predicting her burnout, still hasn't run dry.

Chapters

03:13 - The cancer-charity origin and "dormant goods for good"

05:30 - The first World's Biggest Garage Sale: $15k in a day, 50 volunteers

12:58 - Scaling the events: $15k → $60k → $150k in a single day

18:06 - River City Labs, Steve Baxter, and "I'm not a tech founder, I'm a business builder"

24:55 - 168 hours in a week: time, data, and consistency

31:14 - Confidence, the seesaw, and falling in love with yourself

36:57 - Coining "Soconomy" before circular economy was a buzzword

41:29 - From events to a warehouse: building a real business

48:07 - Officeworks, "surprise chain," and the Retail Rescue the weekend COVID hit

49:54 - The $4 million raise and the "capital raise cave"

51:13 - Raising $4M in four weeks as a female founder

58:55 - Preparation, persistence, and watching who opened the pitch deck

Resources

Books

  • The Little Engine That Could, her all-time favourite

  • Who Moved My Cheese? (Spencer Johnson), on change

  • Eat That Frog! (Brian Tracy), on time management

  • The 7 Habits of Highly Effective People (Stephen Covey), on effectiveness, plus the "Circle of Concern / Circle of Influence"

  • Good to Great (Jim Collins)

Tools & platforms

  • Jira, ran the garage sale on Sprints (backlog / to-do / blocked / done)

  • Beautiful.ai, her first pitch deck

  • Gumtree, Facebook Marketplace, Shopify, COVID-era sales channels

Organisations, programs & ventures

  • World's Biggest Garage Sale → Soconomy (her company)

  • River City Labs and its B4/E4 accelerator

  • Officeworks (strategic investor, ~21% shareholder)

  • Smiling for Smitty / Mater Foundation, the cancer-research charity the first sale funded

  • BMI Group / Rivermakers (warehouse), DB Schenker (Officeworks logistics)

  • Video Pro (earlier employer), Circular Australia (inaugural Chief Circular Entrepreneur), Queensland Social Enterprise Council, TEDx

People mentioned

  • Steve Baxter (investor / Shark Tank / River City Labs)

  • Vu Tran (taught sales & BD at River City Labs; later co-founded the unicorn Go1)

  • Peter Ellis, Wayne Gerard, Lou Drury, Peter Laurie (River City Labs / mentors)

  • Wayne Swan (local MP who visited the first sale), Trevor Evans (then waste minister)

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