Episode Summary:
Serina Bird is the author of The Joyful Frugalista, a personal finance guide, and runs online courses on money and finance. She also founded The Joyful Business Club which aims to support women pursue their career goals through mentoring, networking and training, and is the author of The Joyful Startup Guide. In her conversation with Adam, Serina discusses being inspired by witnessing the innovative startup ecosystem in Taiwan, as well as her belief that Australia could massively benefit from an increase of women and non-binary led startups.
Chapters:
00:00 Introduction to the Day One Podcast
00:31 Meet Serina Bird
00:52 Serina's Multiple Businesses
01:41 Balancing Time Between Businesses
02:12 Target Audience Insights
03:14 The Term "Frugalista"
03:38 The Joyful Frugalista Branding
04:31 Elevator Pitch for The Joyful Frugalista
05:13 Involvement with Canberra Innovation Network
06:07 Previous Career in Public Service
08:07 Transitioning to Entrepreneurship
10:23 Interest in Startups and Innovation
11:57 Gaps in the Australian Startup Ecosystem
13:20 Women Entrepreneurs and Startup Funding
14:39 Strengths of the Canberra Ecosystem
16:24 Thoughts on Competitors in Business
18:45 Importance of Unique Voices in Writing
20:39 Passion for Personal Finance
22:20 Advice for New Founders
23:59 Closing Thoughts on the Startup Community
25:08 Support from Canberra Innovation Network
25:57 Closing Remarks
