Episode Summary:
Julie Trell is an American woman who moved to Australia in 2017 to pursue two opportunities in the Australian startup ecosystem: working as head of the now defunct accelerator Muru-D, and to bring SheEO to Australia. SheEO is a global organisation founded by Vicki Saunders with a unique model: women and non-binary “Activators” contribute a monthly payment which is pooled together and given as a 0% interest loan to women-led “Ventures” selected by the Activators. As well as contributing capital, Activators also act as mentors, lending their expertise, Mentioned and networks to help the Ventures grow and succeed. In her conversation with Adam, Julie discusses the unique SheEO business model, as well as the importance of diversity within the Australian startup ecosystem.
Chapters:
00:00 Introduction to Day One Podcast
00:29 Meet Julie Trell
01:10 Julie's Current Role and Responsibilities
01:57 Background on SHEEO and Its Impact
02:10 Julie's Experience in the U.S. Startup Ecosystem
03:16 Differences Between Australian and U.S. Startup Ecosystems
04:59 Growth and Collaboration in the Australian Ecosystem
05:40 Achieving Gender Equality in Startup Land
06:48 Julie's Passion for Inclusive Opportunities
07:54 The SHEEO Activator Process
08:49 Unique Aspects of the SHEEO Model
09:26 The Role of Corporate Accelerators
12:47 Challenges Faced by Corporate Accelerators
13:49 Julie's Serendipitous Journey to SHEEO
15:52 Advice for New Founders
16:28 The Importance of Changing Mindsets in the Ecosystem
18:51 Closing Remarks and Future Aspirations
