After two decades leading global marketing at Adidas and in biotech, Mayra Hurtado hit a wall, fatigue, sleeplessness, migraines. It wasn’t burnout; it was her hormones. That realisation set her on a new mission to close one of medicine’s most overlooked gaps: women’s hormonal health.

In this episode of The New Script, Makenzie Thomas and Frances Goh sit down with Mayra, co-founder and CEO of Prelude Health, the Singapore-based startup behind Hormony, the world’s first rapid, at-home saliva hormone test for women navigating perimenopause.

Mayra shares how Hormony blends science, technology, and behavioural insights to help women get “back in tune” with their bodies, why perimenopause is still misunderstood, and how education and early testing can transform preventive care. She also opens up about building a global team across Singapore, Mexico, and New Zealand, raising capital in a sector that still receives less than 3% of venture funding, and reframing failure as redirection.

You’ll hear why hormonal health is the next frontier in women’s wellbeing, how healthy women drive healthy economies, and why mental and physical health can’t be separated, for founders or for anyone.