Shoes of Prey was a company that specialized in creating bespoke, hand-made women's shoes designed by the customer. Founded on April 1, 2009, by Jodie Fox, Michael Fox, and Mike Knapp, the company allowed customers to design their own shoes and have them delivered worldwide. It was headquartered in Santa Monica, California, and operated as a private, for-profit company. Despite its initial success and rapid growth, winning awards such as Online Retailer of the Year and Store Design of the Year at the World Retail Awards in 2013, Shoes of Prey closed on July 23, 2019.
Team
Jodie Fox
Founder
Jodie Fox is a notable Australian entrepreneur, author, and public speaker. She is best known as the co-founder of Shoes of Prey, a customisable shoe company that disrupted the footwear industry by allowing customers to design their own shoes online. Founded in 2009 with Mike Knapp and Michael Fox (her then-husband), the company achieved significant acclaim for its innovative approach to e-commerce and mass customisation.
