Shoes of Prey
Shoes of Prey was a company that specialized in creating bespoke, hand-made women's shoes designed by the customer. Founded on April 1, 2009, by Jodie Fox, Michael Fox, and Mike Knapp, the company allowed customers to design their own shoes and have them delivered worldwide. It was headquartered in Santa Monica, California, and operated as a private, for-profit company. Despite its initial success and rapid growth, winning awards such as Online Retailer of the Year and Store Design of the Year at the World Retail Awards in 2013, Shoes of Prey closed on July 23, 2019.
- Sector
- Custom/made-to-order footwear e-commerce
- Business model
- B2C e-commerce (custom footwear)
- Founded
- 2009
- Founders
- Jodie Fox, Michael Fox, Mike Knapp
- Headquarters
- Sydney
- Total raised
- ~US$30M
- Status
- Closed (2018)
Sources: retaildive.com, medium.com, insideretail.com.au, dontstopusnow.co
The team on Day One
Hear from the team
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▶ Milestones
- 2009 Founded by Jodie Fox, Michael Fox and Mike Knapp medium.com
- Aug 2018 Stopped taking new orders after failing to reach mass-market scale startupdaily.net
- Mar 2019 Went into liquidation startupdaily.net
What others say about Shoes of Prey
Moments from other conversations on the network where Shoes of Prey comes up.
Rick and I ended up funding a couple of startups, Posse, Shoes of Prey, Canva.”
Bill TaiCo-Founder, ACTAI Ventures The History of the Australian Startup Ecosystem - Interview Series · Bill Tai highlights the key similarities… · 30:49 ▶ It was Shoes of Prey, you know, which was an extraordinary story in its day.”
Simon ThomsenEditor, Startup Daily The History of the Australian Startup Ecosystem - Interview Series · Simon Thomsen saw technology alter the n… · 8:53 ▶ In the news
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