Steve Scheding
Co-founder, Green Atlas
“The downside is hardware is hard. The upside is because it's hard, you get kind of a moat for free.” Hear the conversation
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Green Atlas
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Optimising Crop Quality: Steve Scheding on Green Atlas, Automation, and Bootstrapping SuccessAbout Green Atlas
Green Atlas is an Australian agricultural technology company specializing in automating crop management through advanced imaging, AI, and robotics. The company's mission is to improve precision and productivity in the agricultural sector by providing detailed insights into crops at an individual plant level.
- Sector
- Agtech (orchard machine vision)
- Business model
- Hardware + SaaS
- Founded
- 2018
- Headquarters
- Camperdown, Sydney
- Offices
- Sydney, Washington, California, Chile, Brazil, France, Italy, Japan, Turkey (via partners)
- Markets
- Australia, New Zealand, US, Chile, Brazil, France, Italy, Japan, Turkey
Sources: greenatlas.com, innov8.ag
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Spot something wrong? Suggest a correctionUpdated 25 September 2026
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