Dr Silvia Pfeiffer is Chief Product Officer at CARED, an Australian allied health service that matches NDIS, aged care and private clients with practitioners such as occupational therapists, psychologists and speech pathologists. She built the platform CARED uses to make those matches.
She co-founded the telehealth company Coviu, which spun out of CSIRO's Data61 in 2018, led it as chief executive until 2024 and remains a non-executive director. Before that she worked on web video at NICTA and CSIRO's Data61, co-founded the startup Vquence and edited W3C web standards including WebVTT. She holds a PhD in computer science from the University of Mannheim and was named Founder of the Year at the 2020 Women in Digital Awards.
On The History of the Australian Startup Ecosystem she talked about her first startup and what it taught her.
4 episodes
Start hereSilvia Pfeiffer discusses her first startup and the lessons it taught herHer own interview: the lessons from her first startup, told while she was running Coviu.
Documentary: The History Of The Australian Startup Ecosystem With Jodie Fox, Alfred Lo, Hamish Hawthorn, Cameron Adams, Evan Thornley, John Allsopp, Malcolm Turnbull, Ian Gardiner, Mick Liubinskas, Matt Barrie, Mark Pesce, Phil Hayes-St Clair, Simon Thomsen, Phil Morle, Dean McEvoy, Alan Noble, Niki Scevak, Alan Jones
Documentary: The History Of The Australian Startup Ecosystem With Michael Batko, Wayne Gerard, Petr Adámek, Peter Devine, Rohit Bhargava, Terry Hilsberg, Peter Bradd, Zrinka Tokic, Rachael Neumann, Zoe Piper, Susan Oliver, Murray Hurps, Rachel Yang, Yolanda Redrup, Peta Ellis, Sarah Pearson, Niki Scevak, Colin Kinner, Mark Pesce, Colette Grgic, Ian Gardiner, Lauren Capelin, Matt Barrie, Melissa Widner, Cameron Adams, Georgie Turner, Baden U'Ren, Evan Thornley, Alan Noble, Kate Jones, Kate Cornick, James Alexander, Dharmica Mistry, Emily Rich, Lars Rasmussen
Documentary: The History Of The Australian Startup Ecosystem With Leslie Delaforce, Darryl Lyons, Megan Sebben, Wayne Gerard, Nicole O'Brien, Alex Carpenter, Evan Thornley, Baden U'Ren, Tim Fung, Trevor Folsom, Peter Davison, Craig Swann, Moira Were, Colette Grgic, Allan O'Connor, Rachael Neumann, Chad Renando, Annie Parker, Brendan Hill, Aaron Birkby, Malcolm Turnbull, Jodie Fox, Susan Oliver, Yolanda Redrup, Andrew Nunn, Melissa Widner, Alfred Lo, Sarah Pearson, Phil Hayes-St Clair, Colin Kinner, Lauren Capelin, Matt Barrie, Kate Cornick, Cheryl Mack, Andrea Gardiner, Niki Scevak
The History of the Australian Startup Ecosystem - Interview Series Recorded as CEO, Coviu
Key moments from Silvia Pfeiffer discusses her first startup and the lessons it taught her.
“We're not just a consumer market. We're a creator market. And that is on top of my mind all the time.”
Chief Product Officer · CARED
Co-founder & CEO · Coviu
Software engineer / team lead · CSIRO (Data61)
CARED is an Australian allied health provider that matches NDIS participants, aged care clients and private clients with practitioners through a single referral.
1 person · 4 episodes
Adam SpencerHost, Documentary: The History Of The Australian Startup Ecosystem 
Jodie FoxCo-founder & former Chief Creative Officer, Shoes of Prey 
Alfred LoChief Commercial & Product Officer, Harvest B 
Hamish HawthornVP Corporate Development, Propeller Aero 
Cameron AdamsCo-founder & Chief Product Officer, Canva 
Evan ThornleyCo-Founder & CEO, LongView 
John AllsoppCo-Founder, Large Language Law 
Malcolm TurnbullFormer Prime Minister of Australia Spot something wrong? Suggest a correctionUpdated 29 October 2026
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