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Jodie Fox

Jodie Fox

Co-founder & Chief Creative Officer at Shoes of Prey

Founder

Jodie Fox is a notable Australian entrepreneur, author, and public speaker. She is best known as the co-founder of Shoes of Prey, a customisable shoe company that disrupted the footwear industry by allowing customers to design their own shoes online. Founded in 2009 with Mike Knapp and Michael Fox (her then-husband), the company achieved significant acclaim for its innovative approach to e-commerce and mass customisation.

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In their own words

From Jodie Fox highlights the contrasts between the Australian and US Ecosystems · The History of the Australian Startup Ecosystem - Interview Series
The strategizing and mapping out the planning is so much fun. The doing is what separates the wheat from the chaff.
▶ Jodie Fox highlights the contrasts between the Australian and US Ecosystems

Career

  1. Now Co-founder & Chief Creative Officer · Shoes of Prey
  2. Earlier Insolvency litigator / banking & finance lawyer · Blake Dawson (now Ashurst)

Sources: marieclaire.com.au

Key moments

Jump straight to the part of Jodie Fox highlights the contrasts between the Australian and US Ecosystems you want.

  1. 0:22 Meet Jodie Fox
  2. 0:25 Jodie Fox and Shoes of Prey
  3. 0:37 The Beginning of Shoes of Prey
  4. 0:48 The Entrepreneurial Ecosystem in 2009
  5. 1:41 Prominent Companies in 2009
  6. 2:11 Early Office Experiences
  7. 3:16 Support Before Infrastructure
  8. 4:05 Creating a Coworking Environment
  9. 5:12 Challenges with Banking and Regulations
  10. 5:45 Staying Connected to the Startup Community

Heard on

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Documentary: The History Of The Australian Startup Ecosystem · 19 December 2022 The History Of The Australian Startup Ecosystem - Part 2 With Alfred Lo, Hamish Hawthorn, Cameron Adams, Evan Thornley, John Allsopp, Malcolm Turnbull, Ian Gardiner, Mick Liubinskas, Matt Barrie, Mark Pesce, Phil Hayes-St Clair, Simon Thomsen, Phil Morle, Silvia Pfeiffer, Dean McEvoy, Alan Noble, Niki Scevak, Alan Jones
▶
Documentary: The History Of The Australian Startup Ecosystem · 19 December 2022 The History Of The Australian Startup Ecosystem - Part 6 With Leslie Delaforce, Darryl Lyons, Megan Sebben, Wayne Gerard, Nicole O'Brien, Alex Carpenter, Evan Thornley, Baden U'Ren, Tim Fung, Trevor Folsom, Peter Davison, Craig Swann, Moira Were, Colette Grgic, Allan O'Connor, Rachael Neumann, Chad Renando, Annie Parker, Brendan Hill, Aaron Birkby, Malcolm Turnbull, Susan Oliver, Silvia Pfeiffer, Yolanda Redrup, Andrew Nunn, Melissa Widner, Alfred Lo, Sarah Pearson, Phil Hayes-St Clair, Colin Kinner, Lauren Capelin, Matt Barrie, Kate Cornick, Cheryl Mack, Andrea Gardiner, Niki Scevak
▶
The History of the Australian Startup Ecosystem - Interview Series · 27 March 2022 Jodie Fox highlights the contrasts between the Australian and US Ecosystems

Shoes of Prey on Day One

Shoes of Prey Shoes of Prey was a company that specialized in creating bespoke, hand-made women's shoes designed by the customer. 1 person · 3 episodes →

Connections

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