Jodie Fox is an Australian entrepreneur and author, best known as a co-founder of Shoes of Prey, the online business that let customers design their own shoes. She started the company in 2009 with Michael Fox and Mike Knapp and was its Chief Creative Officer and public face. Shoes of Prey raised around $30 million over its life before it ceased trading.
Before Shoes of Prey, Fox worked as a lawyer. She later wrote Reboot, a book about starting a global business.
In Day One's History of the Australian Startup Ecosystem interview series, she compared building a company in Australia with building one in the United States, and she also appears in the accompanying documentary.
3 episodes
Start hereJodie Fox highlights the contrasts between the Australian and US EcosystemsHer own full interview, on how building Shoes of Prey in Australia compared with the US.
Documentary: The History Of The Australian Startup Ecosystem With Alfred Lo, Hamish Hawthorn, Cameron Adams, Evan Thornley, John Allsopp, Malcolm Turnbull, Ian Gardiner, Mick Liubinskas, Matt Barrie, Mark Pesce, Phil Hayes-St Clair, Simon Thomsen, Phil Morle, Silvia Pfeiffer, Dean McEvoy, Alan Noble, Niki Scevak, Alan Jones
Documentary: The History Of The Australian Startup Ecosystem With Leslie Delaforce, Darryl Lyons, Megan Sebben, Wayne Gerard, Nicole O'Brien, Alex Carpenter, Evan Thornley, Baden U'Ren, Tim Fung, Trevor Folsom, Peter Davison, Craig Swann, Moira Were, Colette Grgic, Allan O'Connor, Rachael Neumann, Chad Renando, Annie Parker, Brendan Hill, Aaron Birkby, Malcolm Turnbull, Susan Oliver, Silvia Pfeiffer, Yolanda Redrup, Andrew Nunn, Melissa Widner, Alfred Lo, Sarah Pearson, Phil Hayes-St Clair, Colin Kinner, Lauren Capelin, Matt Barrie, Kate Cornick, Cheryl Mack, Andrea Gardiner, Niki Scevak
The History of the Australian Startup Ecosystem - Interview Series Key moments from Jodie Fox highlights the contrasts between the Australian and US Ecosystems.
“The strategizing and mapping out the planning is so much fun. The doing is what separates the wheat from the chaff.”
Co-founder & former Chief Creative Officer · Shoes of Prey
Insolvency litigator / banking & finance lawyer · Blake Dawson (now Ashurst)
Sources: marieclaire.com.au
Shoes of Prey was an online retailer that let customers design their own women's shoes, made to order and shipped worldwide.
1 person · 3 episodes
Adam SpencerHost, Documentary: The History Of The Australian Startup Ecosystem 
Alfred LoChief Commercial & Product Officer, Harvest B 
Hamish HawthornVP Corporate Development, Propeller Aero 
Cameron AdamsCo-founder & Chief Product Officer, Canva 
Evan ThornleyCo-Founder & CEO, LongView 
John AllsoppCo-Founder, Large Language Law 
Malcolm TurnbullFormer Prime Minister of Australia 
Ian GardinerCo-Founder, Innovation Bay Spot something wrong? Suggest a correctionUpdated 29 October 2026
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