Pick My Brain with Alan Jones Fixing Fitting Rooms (and Startup Pitches) with Olyvia Munro
Recorded as Founder, Zello Studio
About Olyvia Munro
Olyvia Munro is a founder working in fashion and retail technology. With Sakina Aliasger she co-founded Zello, which set out to modernise the store fitting room: clothing carries RFID tags and each fitting room has a tablet, so shoppers can request other sizes or items while staff receive real-time alerts and retailers gain data on shopper behaviour. In 2024 Zello was piloting its system in Kivari boutiques.
Her company has since released FitCheckit, a browser extension that lets shoppers save fashion items from any website to a single wishlist.
On Pick My Brain with Alan Jones, she discussed Zello's mission to transform fitting rooms with smart technology.
- Talks about
- Fundraising, Product
In conversation.
1 episode
Pick My Brain with Alan Jones Go straight to the good bits.
Key moments from Fixing Fitting Rooms (and Startup Pitches) with Olyvia Munro.
- 1:36From PR to tech: How Olyvia found her way to startups
- 2:55The fitting room problem no one talks about
- 4:4091% of shoppers are dissatisfied—why retailers should care
- 6:22How Zello works: tech that upgrades the in-store experience
- 8:44The challenge of getting retailers to adopt new tech
- 11:31First in-store launch and landing major retailers
- 13:23What makes a great startup pitch?
- 15:54The #1 investor question: progress toward commercialisation
- 17:18Pricing models: fixed fee vs. revenue sharing
- 19:02Hiring for growth: Who’s the first key hire?
In their own words.
“Why do we use tech in every other aspect of our lives, but yet, when we go into a fitting room, we still do it the same way that we did in 1920?”
The path so far.
- Now
Founder · FitCheckit
- Earlier · Startup
Co-Founder & CEO · Zello
Sources: startmate.com
FitCheckit on Day One
1 person · 1 episodeAcross the network.
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Spot something wrong? Suggest a correctionUpdated 29 October 2026
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