Founders in Motion with Thea Ngo NY
About Nathan Yun
Nathan Yun is co-founder and CEO of Paire, a Melbourne apparel brand he started in 2020 with textile specialist Rex Zhang. Paire began with socks and now sells underwear, basics, activewear and outerwear made from fabrics it develops itself, using materials such as Australian merino wool and organic cotton. It has a flagship store at QV Melbourne, won the Rising Star and Retail awards at SmartCompany's 2024 Smart50 Awards and began selling direct to US customers in 2026.
Yun came to Paire from a creative and media background, including work in the film industry, before moving into marketing and branding with startups such as furniture company Brosa.
On Founders in Motion with Thea Ngo, he explained how Paire reached eight-figure revenue by engineering its own fabrics, opening a physical store and treating Shark Tank as a sales channel.
- Talks about
- Founder Journey, Going Global, Marketing & Brand
In conversation.
1 episode
Founders in Motion with Thea Ngo Go straight to the good bits.
Key moments from He Turned Falling Socks into an Eight Figure Global Brand | Nathan Yun, Paire.
The path so far.
- Now
Co-founder & CEO · Paire
- Earlier · Startup
Marketing and branding · Brosa
Sources: balancethegrind.co
Paire on Day One
Paire is an Australian clothing brand that makes everyday essentials, including socks, underwear, bras, knitwear, loungewear and activewear, from its own fabric blends…
1 person · 1 episode
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