Nathan Yun
Co-founder & CEO, Paire
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Paire
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He Turned Falling Socks into an Eight Figure Global Brand | Nathan Yun, PaireAbout Paire
Paire is an Australian clothing brand that makes everyday essentials, including socks, underwear, bras, knitwear, loungewear and activewear, from its own fabric blends such as merino and eucalyptus-fibre mixes. Nathan Yun and Rex Zhang founded it in 2020, starting with merino-blend socks sold online. Paire sells through its website and a store at QV Melbourne. It won the SmartCompany Smart50 Rising Star Award in 2024.
- Sector
- Clothing and everyday essentials (socks, underwear, loungewear)
- Business model
- Direct-to-consumer (online and own store)
- Founded
- 2020
- Founders
- Nathan Yun, Rex Zhang
Sources: paire.com.au, smartcompany.com.au
The people on Day One.
Hear from the team.
Milestones.
- Launched by Nathan Yun and Rex Zhangsmartcompany.com.au
- Won Smart50 Rising Star Award (ranked 13th)smartcompany.com.au
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Spot something wrong? Suggest a correctionUpdated 29 October 2026
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