Pick My Brain with Alan Jones 
About Kartini Ludwig
I am the Founder of Koup Music (koupmusic.com) a platform empowering artists to create, control and customise own AI music to unlock creativity and new revenue streams.
I also am the Director of Kopi Su (kopisustudio.com) a creative digital studio and artist collective. At Kopi Su, we work across product, strategy, design and innovation, with clients and collaborators at the intersection of art, culture and technology.
Kopi Su's latest work, Sonic Mutations is an evolving and iterative generative AI music project. It was first commissioned by the Sydney Opera House and debuted at Outlines Festival (June 2023). Other iterations of this work have been presented for SXSW Sydney and MCA Artbar curated by JD Reforma (December 2023).
Before I founded Kopi Su, I worked as Producer, Product Manager and Digital Strategist. My past contributions include working on interactive projects in AR, VR and AI, for teams like Google Creative Lab, Australia Council for the Arts, Lens Immersive, the Biennale of Sydney.
In conversation.
1 episode
Pick My Brain with Alan Jones Go straight to the good bits.
Key moments from How to Build Ethical AI for Artists: Kartini Ludwig Pitches Koup Music.
- 1:33Kartini’s background, creative roots, and how Koup Music began
- 3:00What Koup Music is: empowering artists with tunable AI music models
- 4:50Industry validation: APRA stats and ethical concerns in AI music
- 6:05How Koup Music works: live performance demos and remix capabilities
- 9:35Alan’s feedback: clarify visuals, showcase real artists in action
- 11:22Business model: pay-as-you-go credits, future subscriptions, and a model marketplace
- 14:39Who owns AI-generated music? IP rights, artist licensing, and transparency
- 18:42Fundraising strategy: what $1M in seed funding will achieve for Koup
- 22:04Growth goals: 100K users, CAC targets, and early marketing experiments
The path so far.
- Now
Founder · Koup Music
- Earlier
Producer · Google Creative Lab
- Earlier
Artist management/producing · Astral People
- Earlier
Exhibition Project Coordinator · Biennale of Sydney
Sources: remixsummits.com
Koup Music on Day One
We're building the community shaping AI in music by enabling artists to create, customise and control their own music models.
1 person · 1 episode
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