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About Judy Anderson-Firth

Judy Anderson-Firth is Group CEO of Euphemia, the family office of Australian entrepreneur Dominic Pym, founder of Up Bank and Pin Payments. She leads Euphemia's roughly $80 million global investment portfolio spanning private and public equities, venture capital and property, alongside the Euphemia Foundation's philanthropic work. Anderson-Firth has helped steer the family office toward impact investing, backing fintech, climate tech and women-led startups. Before joining Pym, she was CEO of Startup Victoria (now The Startup Network) from 2018 to 2021, growing the community from around 20,000 to 60,000 members, with one in five founders women. She discussed this work on Day One's First Cheque with Cheryl Mack & Maxine Minter.

In conversation.

1 episode

In their own words.

“If you have wealth, you have a responsibility to be solving some of the biggest problems in the world with that wealth.”
Judy Anderson-Firth — Building a Network-Powered Family Office for Impactful Investing with Judy Anderson-Firth Group CEO of EuphemiaFirst Cheque with Cheryl Mack & Maxine Minter · 19 November 2023

The path so far.

  1. Now

    Group CEO · Euphemia

  2. 2018–2021

    CEO · Startup Victoria

Sources: startupdaily.net

Euphemia on Day One

Euphemia is the Australian family office of Dom Pym, founder of digital bank Up.

1 person · 1 episode
Euphemia

Across the network.

Spot something wrong? Suggest a correctionUpdated 25 September 2026

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