Janine Grainger
Co-Founder at Easy Crypto
Janine Grainger is a New Zealand-born entrepreneur and the Co-Founder and CEO of Easy Crypto, a leading cryptocurrency trading platform. Established in 2017 alongside her brother, Alan Grainger, Easy Crypto offers a secure, simple, and user-friendly way for individuals to engage with the cryptocurrency market. Within four years of its inception, the platform facilitated over two billion dollars in transactions and supported more than 250,000 users across New Zealand, Australia, and South Africa.
In their own words
From From Idea to Market Leader: The Easy Crypto Journey with Janine Grainger · FintechfunThe challenge of building a thing, of creating something from nothing, is really cool.
Career
- Now Co-Founder · Easy Crypto
- Until 2020 Strategy Manager · Air New Zealand
- Earlier Corporate Strategy Manager · Westpac
- Earlier Senior Analyst · PwC
Sources: nzherald.co.nz
Key moments
Jump straight to the part of From Idea to Market Leader: The Easy Crypto Journey with Janine Grainger you want.
- 0:13 The Birth of Easy Crypto
- 1:13 Cryptocurrency in 2017: A New Frontier
- 1:36 Navigating the Early Challenges
- 2:43 Expansion and Growth
- 4:49 The Evolution of Cryptocurrency
- 5:34 Managing a Diverse Portfolio
- 7:37 Building a User-Centric Product
- 8:18 Market Dynamics and Trading Insights
- 10:01 Education and User Protection
- 11:29 Future Aspirations for Easy Crypto
Connections
Spot something wrong? Suggest a correction Updated 25 September 2026
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