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About Aaron Cowper

Aaron Cowper is founder and chief executive of ShopGrok, a retail data business he started in 2018. ShopGrok collects pricing and promotional data so retailers and suppliers can set prices and plan promotions with a clear view of the market.

Before ShopGrok he was head of price strategy and analytics at Australia's largest supermarket retailer, and earlier worked as a consultant at McKinsey & Company. He has built ShopGrok as a bootstrapped software business.

On Unfunded with Joan Westenberg, he talked through the challenges of growing a retail SaaS company without outside investment.

In conversation.

1 episode

In their own words.

“For bootstrappers, you need some sort of network or skill or something that helps you stand out, so customers are willing to take a chance on you.”
Aaron Cowper — Bootstrapped founder overcomes challenges to grow successful retail SaaS company with Aaron CowperUnfunded with Joan Westenberg · 4 July 2024

The path so far.

  1. Now

    Founder & CEO · ShopGrok

  2. Earlier

    Head of Price Strategy & Analytics · Woolworths

  3. Earlier

    Strategy Consultant · McKinsey & Company

Sources: shopgrok.com

ShopGrok on Day One

ShopGrok is an Australian-based company specializing in retail pricing and data collection platforms.

1 person · 1 episode
ShopGrok

Across the network.

Spot something wrong? Suggest a correctionUpdated 28 October 2026

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