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ShopGrok

ShopGrok is an Australian-based company specializing in retail pricing and data collection platforms. Founded in 2018 by Aaron Cowper, ShopGrok provides advanced tools and insights to help retailers optimize their pricing, promotional strategies, and competitive positioning.

shopgrok.com ↗ Hear the team LinkedIn ↗
Sector
Retail pricing and data analytics
Business model
B2B SaaS
Founded
2018
Founders
Aaron Cowper
Headquarters
Australia
Offices
Chippendale, Sydney

Sources: shopgrok.com, smartcompany.com.au, smartcompany.com.au

1person interviewed
1episode across 1 show

The team on Day One

Aaron Cowper Founder & CEO, ShopGrok “For bootstrappers, you need some sort of network or skill or something that helps you stand out, so customers are willing to take a chance on you.” 1 episode →

Hear from the team

▶
4 July 2024 · Unfunded Bootstrapped founder overcomes challenges to grow successful retail SaaS company with Aaron Cowper Aaron Cowper

Milestones

  1. 2018 Founded by ex-Woolworths pricing strategist Aaron Cowper smartcompany.com.au
  2. 2022 Named to the Smart50 List smartcompany.com.au

Backed by

INCUBATE.

Sources: tracxn.com

Thinking of working at ShopGrok?

Hear how the team works in their own words, then see the open roles.

Open roles ↗ Hear the team

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Spot something wrong? Suggest a correction Updated 25 September 2026

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