ShopGrok is an Australian-based company specializing in retail pricing and data collection platforms. Founded in 2018 by Aaron Cowper, ShopGrok provides advanced tools and insights to help retailers optimize their pricing, promotional strategies, and competitive positioning.
Team
Aaron Cowper
Founder
Aaron Cowper is the founder and CEO of ShopGrok, a retail pricing and data collection platform established in 2018. Before founding ShopGrok, Aaron served as the Head of Price Strategy & Analytics at Australia's largest supermarket retailer, Woolworths, and was previously a consultant at McKinsey & Company.
Under his leadership, ShopGrok has experienced significant growth, earning recognition in SmartCompany's Smart50 Awards in both 2022 and 2023. In 2022, the company reported revenue of $1.65 million with a growth rate of 39%, and by 2023, revenue increased to $1.98 million with a growth rate of 29.52%.
Aaron's expertise in retail pricing has been featured in various publications, including the Sydney Morning Herald and The Age, where he has provided insights on market trends and pricing strategies.
Residing in his hometown of Sydney with his wife and three young children, Aaron continues to lead ShopGrok, focusing on helping retailers optimize their pricing and promotional strategies through advanced data analytics.
