Eat Your Water is an independent surf brand based in Newcastle, Australia, founded in 2015 by Liam Scanlan. The brand focuses on reviving the golden era of surf fashion, offering a range of products including t-shirts, headwear, fleece, outerwear, shirts, shorts, pants, and accessories. Operating exclusively through their online store, Eat Your Water emphasizes ethical and sustainable practices. They are a member of 1% for the Planet, donating a portion of sales to Australian charities and non-profits. The company is committed to transparency and continuous improvement in sustainability, acknowledging that while they are not perfect, they strive to make positive and ethical decisions in their operations.
Team
Liam Scanlan
Founder
Liam Scanlan is an Australian entrepreneur and the founder of Eat Your Water, an independent surf brand established in 2015. Based in Newcastle, Australia, the brand has grown into one of the country's leading surf apparel companies.
Scanlan's entrepreneurial journey began during his brief stint studying marine biology at university. After realizing that the traditional academic path wasn't for him, he decided to pursue his passion for fashion and surfing by creating his own brand. Starting with just over $1,000, he launched Eat Your Water, focusing on affordable and appealing surf-inspired apparel.
