Campaign Overview
Rocking Horse Group provides debt funding solutions by offering startup founders and SMEs upfront access to R&D Tax Incentives, helping businesses:
Free up cash flow
Limit financial risk
Accelerate growth.
However, the company needed a cost-effective advertising strategy to reach its target audience within Australia, as well as elevating its brand presence.
SWOT
Strengths
Critical cashflow solution
Strong R&D expert network
Opportunities
Education and awareness initiatives
Weaknesses
Limited awareness among startups and SMEs
Threats
Market saturation
Competition from traditional lenders
Partnership Objectives
Rocking Horse Group partnered with Day One to leverage podcast advertising, integrating targeted ads into In the Blink of AI and First Cheque.
The campaign focused on:
Educating listeners on the benefits of accessing R&D Tax Incentives upfront
Increase brand awareness and credibility through association with our distinguished hosts
Sponsored Shows
Results
Day One offered Rocking Horse Group our a cross-network introductory package for First Cheque and In the Blink of AI’s launch. This enabled the company’s brand to be displayed across the entire startup ecosystem, whilst maintaining cost-effectiveness.
Impressions
29490
Ad Listens
7473
Engagement %
7.32
CTR %
4.53
