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Steve Grace

CEO & Founder at The Nudge Group

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Steve Grace

About Steve Grace

Steve Grace is chief executive and founder of The Nudge Group, which recruits for startups and scale-ups and combines hiring with media production, podcasts and employer branding. It works mainly with high-growth companies, as well as larger corporate and enterprise clients.

He moved into recruitment after a short stint in finance and has since built three recruitment businesses across London and Sydney, of which The Nudge Group is the most recent.

In 2022 he spoke to The History of the Australian Startup Ecosystem interview series about how COVID changed the way companies hire and work, the shortage of tech talent and visa settings, and why Australian founders should look more to Asia.

Talks about
Startup Lessons

In conversation.

2 episodes

Start hereSteve Grace explores how covid has altered the ways companies do businessHis own interview: how COVID sped up remote work, and why he thinks Australian founders underrate Asia.

Documentary: The History Of The Australian Startup Ecosystem

The History Of The Australian Startup Ecosystem - Part 5

With Mark Pesce, Eloise Hall, Isobel Marshall, Darryl Lyons, Megan Sebben, Phil Ireland, Wayne Gerard, Sam Jockel, Samantha Finnegan, Arthur Sinodinos, Peter Devine, Tim Fung, Peter Tippett, Trevor Folsom, Dean McEvoy, Moira Were, Kate Jones, Daniel Flynn, Mick Liubinskas, Peter Bradd, Rachael Neumann, Chad Renando, Annie Parker, Aaron Birkby, Rachel Yang, Melissa Widner, Sarah Pearson, Colin Kinner, Lauren Capelin, Bruce Tulloch, Matt Barrie, Kate Cornick, Cheryl Mack, Andrea Gardiner, Niki Scevak

Go straight to the good bits.

Key moments from Steve Grace explores how covid has altered the ways companies do business.

  1. 0:44Background on The Nudge Group and Balance the Grind
  2. 1:12Early Entrepreneurial Experiences
  3. 2:08Expectations vs. Reality of Entrepreneurship
  4. 2:34First Formal Business: Fingerprint
  5. 3:16The Evolution of the Startup Ecosystem in Australia
  6. 6:00Impact of COVID on the Startup Culture
  7. 9:03Opportunities and Challenges in the Ecosystem
  8. 10:30Visa and Talent Shortages
  9. 11:30Importance of Early Stage Company Support
  10. 12:15Equity and Employee Ownership Issues

In their own words.

“It's a very long and hard journey, and if you don't love doing it, you're probably not going to have the resilience to keep pushing through.”
Steve Grace — Steve Grace explores how covid has altered the ways companies do businessThe History of the Australian Startup Ecosystem - Interview Series · 13 December 2022

The path so far.

  1. Now

    CEO & Founder · The Nudge Group

  2. Earlier · Startup

    Founder · Fingerprint People Solutions

  3. Earlier · Startup

    Founder · Ashdown People

Sources: balancethegrind.co

The Nudge Group on Day One

The Nudge Group is a recruitment agency for startups and scale-ups that also produces media and content for clients' employer branding. Steve Grace founded it in 2019.

1 person · 2 episodes
The Nudge Group

Across the network.

Spot something wrong? Suggest a correctionUpdated 29 October 2026

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