Steve Grace
CEO & Founder at The Nudge Group
Steve Grace is a prominent entrepreneur and business leader based in Sydney, Australia. He is the CEO and Founder of The Nudge Group, a company that specializes in connecting startups and scale-ups globally with world-class talent from early stages to IPO. Steve is also the Founder of Nudge Productions, which offers podcast production, newsletter management, photography, and documentary filmmaking services. Additionally, he leads TNG Media, which includes in-house brands like Balance the Grind, Give It A Nudge, and Startup Life: Unscripted.Steve is a Co-Founder of The Pillars AU, an exclusive private member club in Sydney, and serves as a Venture Partner at Stride Equity and Black Nova Venture Capital. With a career spanning over two decades, Steve has held various leadership roles, including Director at YBF Ventures and Owner/Director at Ashdown People. His extensive experience in talent management and media production has made him a key figure in the startup ecosystem. Steve holds a Master of Business Administration from Caterham School and has a background in tennis from Stonebridge Tennis Academy.
In their own words
From Steve Grace explores how covid has altered the ways companies do business · The History of the Australian Startup Ecosystem - Interview SeriesIt's a very long and hard journey, and if you don't love doing it, you're probably not going to have the resilience to keep pushing through.
Career
- Now CEO & Founder · The Nudge Group
- Earlier · Startup Founder · Fingerprint People Solutions
- Earlier · Startup Founder · Ashdown People
Sources: balancethegrind.co
Key moments
Jump straight to the part of Steve Grace explores how covid has altered the ways companies do business you want.
- 0:44 Background on The Nudge Group and Balance the Grind
- 1:12 Early Entrepreneurial Experiences
- 2:08 Expectations vs. Reality of Entrepreneurship
- 2:34 First Formal Business: Fingerprint
- 3:16 The Evolution of the Startup Ecosystem in Australia
- 6:00 Impact of COVID on the Startup Culture
- 9:03 Opportunities and Challenges in the Ecosystem
- 10:30 Visa and Talent Shortages
- 11:30 Importance of Early Stage Company Support
- 12:15 Equity and Employee Ownership Issues
Heard on
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▶ The Nudge Group on Day One
The Nudge Group, founded by Steve Grace in 2019, specialises in recruitment for startups and scale-ups, supporting businesses from inception to IPO. 1 person · 2 episodes → Connections
Adam SpencerHost, Documentary: The History Of The Australian Startup Ecosystem
Mark PesceFuturist & Host, The Next Billion Seconds, The Next Billion Seconds
Eloise HallCo-Founder & Managing Director, TABOO Period Products, Taboo
Isobel MarshallCo-Founder, Taboo
Darryl LyonsCo-Founder, Rainstick, Rainstick
Megan SebbenKick-Start Program Manager, CSIRO, CSIRO
Phil IrelandCEO, Carbon Neutral
Wayne GerardFounder, Partner Ventures, Partner Ventures (Prtnr) Spot something wrong? Suggest a correction Updated 25 September 2026
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