Sam Jockel
CEO & Founder, ParentTV at Parent TV
Sam Jockel is a dynamic entrepreneur and community leader based in the Greater Brisbane Area, Australia. She is currently a Coralus Venture + Activator at Coralus, a global community supporting female entrepreneurs. Sam is the founder of ParentTV, a video on-demand platform providing evidence-based parenting advice. She has also served as an Entrepreneur In Residence at the University of Queensland, supporting innovative startup teams.Sam's entrepreneurial journey includes founding several successful ventures such as School Mum, ALDI Mum, and Biddy Bags, each fostering community engagement and support. She is also a published author, with works like "Parents, This is the ONE THING you need to Know" and "UNDERSTANDING THE FACEBOOK BEAST."With a Bachelor of Human Services from Griffith University and a Bachelor of Theology from Brisbane College of Theology, Sam combines her educational background with her passion for community development and social entrepreneurship. Her work is driven by a commitment to leaving the world better than she found it.
In their own words
From Sam Jockel shares her story and why it is so important to trust yourself · The History of the Australian Startup Ecosystem - Interview SeriesIf you don't believe yourself, don't go in and talk to anybody, because they're never going to believe you.
Career
- Now CEO & Founder, ParentTV · Parent TV
- From 2012 · Startup Co-founder · Good Funny Smart
- From 2010 Founder · ALDI Mum / School Mum (parenting communities)
Sources: womensagenda.com.au
Key moments
Jump straight to the part of Sam Jockel shares her story and why it is so important to trust yourself you want.
- 0:10 Overview of the Podcast's Purpose
- 0:31 Meet Sam Jockel
- 0:59 Sam's Background and Journey into Entrepreneurship
- 1:24 ParentTV Overview
- 2:10 Market and Audience Insights
- 3:14 Sam's Experience Starting Multiple Businesses
- 4:20 Transition into the Startup World
- 4:51 First Exposure to Startup Concepts
- 6:01 The Start of ParentTV
- 7:00 Pitching for Capital
Heard on
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▶ Parent TV on Day One
ParentTV is an Australian digital platform offering a comprehensive library of on-demand videos and courses designed to support parents, carers, and educators in raising… 1 person · 2 episodes → Connections
Adam SpencerHost, Documentary: The History Of The Australian Startup Ecosystem
Mark PesceFuturist & Host, The Next Billion Seconds, The Next Billion Seconds
Steve GraceCEO & Founder, The Nudge Group
Eloise HallCo-Founder & Managing Director, TABOO Period Products, Taboo
Isobel MarshallCo-Founder, Taboo
Darryl LyonsCo-Founder, Rainstick, Rainstick
Megan SebbenKick-Start Program Manager, CSIRO, CSIRO
Phil IrelandCEO, Carbon Neutral Spot something wrong? Suggest a correction Updated 25 September 2026
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