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About Sasha Baranikov

Sasha Baranikov is an investor, adviser and coach to startup founders. In November 2014 she and Che Metcalfe started Uniti Wireless, a fixed wireless broadband provider that offered homes and businesses in Adelaide and Melbourne an alternative to the NBN. The company listed on the ASX in under five years and was later sold.

Her earlier career included promotions and events at Southern Cross Austereo and sales and marketing at Imagination Games, and her experience spans entertainment, gaming, telecommunications, the space sector and technology. She has been a growth adviser to the University of Adelaide's ThincLab accelerator, is a Startmate First Believer and coaches founders through the women's business network behind closed doors.

On ThincHer — You’re in Charge, she spoke about founder mindset, recovering from setbacks and what she looks for when investing in startups.

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Spot something wrong? Suggest a correctionUpdated 29 October 2026

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