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Robin O'Connell

Head of Content Solutions, APAC at LinkedIn

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About Robin O'Connell

Robin O'Connell leads LinkedIn's Content Solutions team for Asia Pacific, working with advertisers on B2B content strategy and on how brands build influence on the platform. Based in Australia, he has been with LinkedIn for more than ten years, and was introduced on Day One as head of the company's creative studio team in Australia and New Zealand. He speaks on B2B brand building, including a 2025 Digital Adelaide session on how the best brands win on LinkedIn.

On In The Blink Of AI with Georgie Healy, he argued that AI can automate marketing tactics but cannot replace strategy built on understanding customers, explained why comments and direct messages are a better growth signal than impressions, and suggested marketers try replacing parts of their own job with AI to learn quickly what it cannot do.

Talks about
AI, Marketing & Brand

In conversation.

1 episode

LinkedIn on Day One

LinkedIn is a global professional networking and careers platform, established in December 2002 by Reid Hoffman and Eric Ly and headquartered in Sunnyvale, California.

1 person · 1 episode
LinkedIn

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Spot something wrong? Suggest a correctionUpdated 29 October 2026

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