Robin O'Connell

Robin O'Connell works on LinkedIn's Content Solutions consultancy team for the Asia-Pacific region, advising brands on B2B marketing and content strategy. He has more than ten years' experience in marketing and sales, having helped major brands shape go-to-market strategy and storytelling before moving into his current advisory role at LinkedIn. He has spoken publicly on B2B content trends, including at the 2025 Future Media Forum. On In The Blink Of AI, he argued that AI can automate marketing tactics at scale but cannot replace the strategic judgement that comes from genuinely understanding a customer, and suggested marketers test AI against their own job to see quickly what it still cannot do.