Pick My Brain with Alan Jones 
About Quinnie Chen
Quinnie Chen is the founder of Profit Plainly, an Australian web app that helps solo founders and freelancers work out whether their business is paying them enough. Built for people with no finance team, it aims to make profit easy to understand.
She previously worked at Canva, then ran her own website and software design business, and built Profit Plainly to solve the finance problems she faced as a freelancer.
On Pick My Brain with Alan Jones, she worked through how to price the product, whether accountants and bookkeepers should be its first customers, and how to grow a community of early users with no marketing budget.
- Talks about
- Product, Startup Lessons
In conversation.
1 episode
Pick My Brain with Alan Jones Go straight to the good bits.
Key moments from How to Price Your Business So You Actually Take Home Enough | Quinnie Chen from Profit Plainly.
- 3:01How Quinnie Chen Built Profit Plainly to Solve Her Own Freelancing Finance Problem
- 5:47Why Emotional Labor and Opportunity Cost Are Missing From Most Business Finance Tools
- 8:52How the Business Ikigai Framework Helps Solo Founders Identify Their Best Clients
- 12:05Why Accountants and Bookkeepers Are the Smartest First Customer for Profit Plainly
- 14:54How to Find a Go-To-Market Channel That Generates Both Revenue and Referrals
- 18:02Why Traditional SaaS Pricing May Not Work for Price-Sensitive Solo Founders
- 21:04How Per-Usage Pricing Could Help Profit Plainly Convert More Early Stage Users
- 23:46How to Start Experimenting With Paid Marketing Before Your Product Is Ready
- 27:14How to Build a Community and Reward Engaged Users on a Zero Budget
- 30:03How to Join the Profit Plainly Early Access Beta and What Comes Next
Profit Plainly on Day One
Profit Plainly is a business finance app for Australian solo founders and sole traders.
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Spot something wrong? Suggest a correctionUpdated 29 October 2026
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