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About Paul Bevan

Paul Bevan is the founder and chief executive of Magic Valley, a Melbourne food technology company that grows meat from animal cells instead of raising and slaughtering livestock. Magic Valley showed cultivated lamb in 2022 and cultivated pork mince in 2023, and says it has never used foetal bovine serum, relying on its own growth media free of animal-derived ingredients.

Before Magic Valley, Bevan held roles at Tabcorp, NAB and ANZ. He has a Bachelor of Economics from Monash University and a Graduate Certificate in Science from Swinburne University.

On Pick My Brain with Alan Jones, he made the case that cultivated meat is becoming cheaper to produce and discussed raising $3 million for Magic Valley's first manufacturing facility.

In conversation.

1 episode

The path so far.

  1. Now

    Founder & CEO · Magic Valley

  2. Earlier

    TAB Sportsbet Manager · Tabcorp

  3. Earlier

    Credit Risk Analyst · National Australia Bank

  4. Earlier

    Manager, Analytics · ANZ

Sources: magicvalley.com.au

Magic Valley on Day One

Magic Valley is a Melbourne-based cultivated meat company founded in 2019 by CEO Paul Bevan, using induced pluripotent stem cell technology to grow meat from animal cells…

1 person · 1 episode
Magic Valley

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Spot something wrong? Suggest a correctionUpdated 29 October 2026

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