Matt Bullock is founder and chief executive of Spinify, a sales gamification platform that uses leaderboards and competitions to motivate teams. In 2023 the company launched Sidekick, which adds ChatGPT-based features to the platform.
He started Spinify after selling eWAY, the online payment gateway he founded in 1998 and formally launched in 2000. eWAY processed card payments for merchants and expanded from Australia into New Zealand, the UK and Asia before it was sold in April 2016.
In Part 1 of Day One's documentary The History of the Australian Startup Ecosystem he described founding eWAY and the difficulty of building an internet business when founders had to supply their own hosting and infrastructure.
1 episode
Documentary: The History Of The Australian Startup Ecosystem Recorded as Founder, eWAY
With Mark Pesce, Hayden Williams, Evan Thornley, Tim Fung, Trevor Folsom, Peter Davison, Pete Lead, Terry Hilsberg, Allan O'Connor, Rachael Neumann, Maxine Sherrin, Malcolm Turnbull, James Alexander, Alan Jones, Paul Bassat, Hamish Hawthorn, Alfred Lo, Phil Hayes-St Clair, Cameron Adams, Bruce Tulloch, Matt Barrie, Kate Cornick
CEO & Founder · Spinify
Founder · eWAY
Programmer · Singtel Optus
Multimedia Developer · Applied Multimedia
Sources: spinify.com
Spinify makes sales gamification software that turns sales teams' activity and results into competitions, leaderboards and recognition.
1 person · 1 episode
Adam SpencerHost, Documentary: The History Of The Australian Startup Ecosystem 
Mark PesceFuturist & Host, The Next Billion Seconds 
Hayden WilliamsGroup Product Manager, MYOB 
Evan ThornleyCo-Founder & CEO, LongView 
Tim FungFounder & CEO, Airtasker 
Trevor FolsomCo-Founder and Chairman, Investible 
Peter DavisonCo-founder, Fishburners 
Pete LeadCoach, Scalable Leaders Spot something wrong? Suggest a correctionUpdated 29 October 2026
Put your brand alongside the voices founders, investors and operators come to hear.
Explore sponsorshipW2D1 Media — the team behind the Day One Network, which helped build Blackbird Ventures' Wild Hearts — builds and produces podcasts for funds, founders and operators. If you want a show built around your brand, let's talk.
