Pick My Brain with Alan Jones 
About Marie Dowling
Marie Dowling is the founder and chief executive of Newsary, a PR platform for startups and small businesses that combines AI tools with human support. Newsary helps users shape newsworthy stories and match them with relevant media, and offers a free plan.
She spent about a decade in public affairs and public relations, helping large companies announce news in the media, before starting Newsary to make coverage more accessible to smaller businesses that cannot afford agency retainers. She has also been chief executive of EzyCom, and writes about startup PR for Startup Daily.
On Pick My Brain with Alan Jones in 2026 she explained why many founders find PR disappointing and how being more involved changes the result.
- Talks about
- Marketing & Brand, Sales & GTM
In conversation.
1 episode
Pick My Brain with Alan Jones Go straight to the good bits.
Key moments from How to Turn Happy Customers Into Your Best Sales Channel.
- 2:13Meet Marie Dowling and her path from PR agency to founder
- 4:37Why bigger clients mean less interesting press releases
- 6:09What Newsary does and who it's for
- 7:02The pivot: from "how to write" to "what is a good story"
- 8:01Why PR is the new SEO
- 9:09How Newsary works: interview-style, not AI-generated
- 11:05Pricing: what Newsary costs vs. a traditional agency
- 12:32How Marie finds customers (and what they all say about PR)
- 13:39The real reason most PR fails: founder involvement
- 15:14Alan's challenge: scaling beyond founder-led sales
The path so far.
- Now
Founder · Newsary
- Earlier
Senior Consultant · BlueChip Communication
- Earlier · Startup
Founder & CEO · EzyCom
Sources: unemployedandafraid.com.au
Newsary on Day One
Newsary is an Australian PR platform for founders and smaller businesses that want media coverage without hiring an agency.
1 person · 1 episode
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Spot something wrong? Suggest a correctionUpdated 29 October 2026
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