Liam Scanlan
Founder + Director at Eat Your Water
Liam Scanlan is an Australian entrepreneur and the founder of Eat Your Water, an independent surf brand established in 2015. Based in Newcastle, Australia, the brand has grown into one of the country's leading surf apparel companies.
Scanlan's entrepreneurial journey began during his brief stint studying marine biology at university. After realizing that the traditional academic path wasn't for him, he decided to pursue his passion for fashion and surfing by creating his own brand. Starting with just over $1,000, he launched Eat Your Water, focusing on affordable and appealing surf-inspired apparel.
In their own words
From Liam Scanlan from Eat Your Water · Welcome to Day OneOften the issue isn't their marketing, it's their brand and image. You can't just cookie-cutter an approach from business to business.
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