Pick My Brain with Alan Jones 
About James Horan
James Horan is the founder of Phinly, an AI personal finance app that connects to people's bank, investment and crypto accounts, finds ways to cut costs such as fees, subscriptions and energy bills, and can make changes such as switching providers on their behalf. Phinly plans to earn a share of the savings it finds.
He describes himself as a product-focused engineer with a background in payments and AI. He started out in digital marketing and project management, then worked as a software engineer and product builder at companies including Commonwealth Bank and SafetyCulture. He has also co-founded a peer-to-peer parking marketplace.
On Pick My Brain with Alan Jones, he pitched Phinly and worked through how to make a fintech pitch that investors remember.
- Talks about
- AI, Fundraising
In conversation.
1 episode
Pick My Brain with Alan Jones Phinly on Day One
Phinly is an AI-powered personal finance app that brings a user's bank, investment and crypto accounts into one place and helps them save, invest and manage money.
1 person · 1 episode
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Spot something wrong? Suggest a correctionUpdated 29 October 2026
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