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About James Davie

James Davie is co-founder of Miyagi, a Sydney-based startup building an AI Community Concierge that helps technology companies run active, well-supported user communities without a large team. He also writes Community dōjo, a publication sharing practical lessons on community building for founders and community leads. Davie holds a Master's degree in Data Science from the University of Sydney and worked in SaaS product roles before starting Miyagi. On Pick My Brain, he spoke with Alan Jones about building a community-led startup and what makes online communities thrive rather than stall.

In conversation.

1 episode

Go straight to the good bits.

Key moments from How to Build a Community-Led Startup | with James Davie from Miyagi.

  1. 1:44James’ surprising path to becoming a founder
  2. 6:39What is Miyagi, and who is it for?
  3. 10:30The hidden cost of running a community without ownership
  4. 12:45Founder-led sales when you’ve never sold before
  5. 13:17Learning to ask for the sale: how James is building muscle
  6. 15:54Imposter syndrome and credibility as an unknown founder
  7. 17:39Why LinkedIn alone won’t build your funnel
  8. 18:51Using small events and meetups as growth channels
  9. 21:29From attendee to speaker: how to build “expert magic”
  10. 24:35Becoming a panelist, host, or community organiser

Miyagi AI on Day One

Imagine your community running on autopilot - providing instant, accurate answers to member queries, proactively engaging your audience, and surfacing key customer…

1 person · 1 episode
Miyagi AI

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Spot something wrong? Suggest a correctionUpdated 25 September 2026

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