Amy Tucker
Co-founder at Springboards
Amy Tucker is co-founder of Springboards, a creativity platform that uses AI to help brand and content teams generate ideas while keeping human strategists in control of the process. She and co-founder Pip Bingemann, both former advertising agency strategists, built the tool after losing their jobs within three weeks of each other and experimenting with AI as a prototype. Springboards has since raised A$5 million in seed funding backed by Blackbird Ventures and is used by more than 120 agencies worldwide. On Day One's In The Blink Of AI with Georgie Healy, Tucker discussed how Springboards built an AI model that thinks differently.
Career
- Now Co-founder · Springboards
- Earlier Creative role · 215 McCann
- Earlier Media buying role · UM
Sources: springboards.ai
Key moments
Jump straight to the part of How Springboards Built an AI Model That Actually Thinks Differently you want.
- 2:22 Introducing Flint and the convergence problem in AI models
- 4:50 Why Springboards is uniquely positioned to solve creative AI
- 7:30 What entropy actually means in language models
- 9:44 Real examples: random cars, pizza toppings, and where to holiday
- 12:36 Why this matters for the advertising industry (and everyone else)
- 15:29 Inside Flint: how to fine-tune a model for divergence
- 18:38 Doubling the score on Novelty Bench (and what that even means)
- 23:35 Try Flint yourself: who it's for and how to access it
- 26:10 Cognitive atrophy, taste, and keeping humans in the creative loop
- 35:04 Choosing a tech provider as an early-stage AI startup
Connections
Spot something wrong? Suggest a correction Updated 25 September 2026
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