Pick My Brain with Alan Jones 
About Allen Fan
Allen Fan is co-founder and chief executive of CarbonHQ, a Sydney software platform that helps carbon project developers collect and manage data, calculate credits, and handle contracts and inventory, with clients concentrated in clean cooking projects. He previously worked as an investment manager at C-Quest Capital (now Bridge Carbon), structuring finance for community-based carbon projects in Africa, India and South-East Asia, after earlier stints as an auditor at EY and a consultant at PwC. He co-founded CarbonHQ with Eugene Datsky in 2022 after relocating to Sydney, and the company has raised a $600,000 pre-seed round. On Day One's Pick My Brain, he discussed digitising the broken carbon credit market.
- Talks about
- Climate & Energy, Product
In conversation.
1 episode
Pick My Brain with Alan Jones Go straight to the good bits.
Key moments from How CarbonHQ Is Digitising the Broken Carbon Credit Market - with Allen Fan.
- 1:15What CarbonHQ really does (and why it’s not carbon accounting)
- 3:40The pitch: fixing carbon credit issuance with software
- 6:15Co-founder story: meeting through a layoff talent directory
- 8:20Breaking down CarbonHQ’s 3-year journey and first $100K ARR
- 9:40Learning sales as a founder who isn’t “a salesperson”
- 12:10Why trust is the foundation of every sale
- 14:20Early-stage websites, product storytelling, and pricing psychology
- 19:55How to think about pricing when you don’t know your market yet
- 20:30Raising capital vs. focusing on revenue growth
- 23:40Why regular investor updates and pitching on stage build credibility
The path so far.
- Now
Co-Founder & CEO · CarbonHQ
- Earlier
Investment Manager · C-Quest Capital (now Bridge Carbon)
- Earlier
Auditor · EY
- Earlier
Consultant · PwC
Sources: dayone.fm
CarbonHQ on Day One
CarbonHQ makes software for professional carbon project developers. It brings project data, digital measurement, reporting and verification (dMRV) and carbon credit…
1 person · 1 episode
Across the network.
Backers of CarbonHQ heard on Day One
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Spot something wrong? Suggest a correctionUpdated 25 September 2026
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