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Growth & Go-to-Market

Flywheel

A self-reinforcing loop where each turn makes the next easier — more users create more value that attracts more users.

Why it matters

Unlike a funnel, a flywheel compounds; the hard part is the early turns before momentum takes over.

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Get the real-world version of "Flywheel" drawn from hundreds of conversations with founders and investors.

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Episodes on Growth & Scaling

M&A Is a Muscle: Alex Feldman on Buying & Selling in Chaos

First Cheque with Cheryl Mack & Maxine Minter · 17 June 2026

M&A Is a Muscle: Alex Feldman on Buying & Selling in Chaos
Building AI at Scale: Inside Australia's Largest Bank with Blair Hudson

In The Blink Of AI with Georgie Healy · 5 June 2026

Building AI at Scale: Inside Australia's Largest Bank with Blair Hudson
The $10M Bet That Will Change Healthcare Forever

Oversubscribed with Brendan Hill · 16 April 2026

The $10M Bet That Will Change Healthcare Forever
All Growth & Scaling episodes →
Related terms

Product-led growth

A motion where the product itself drives acquisition and expansion — free trials, self-serve sign-up, viral loops.

Moat

A durable advantage that makes you hard to copy — network effects, switching costs, brand, data or scale.

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