Up Bank
Up Bank is an Australian digital bank known for its innovative, mobile-first approach to banking. Launched in 2018, Up was developed by Ferocia, a technology company based in Melbourne, in partnership with Bendigo and Adelaide Bank, which provides its banking license.
- Sector
- Neobank
- Business model
- B2C neobank
- Founded
- 2018
- Founders
- Dominic Pym, Grant Thomas
- Headquarters
- Melbourne
- Markets
- Australia
- Customers
- 900,000+ customers
- Status
- Acquired by Bendigo & Adelaide Bank (2021)
Sources: en.wikipedia.org, fintech.global
2people interviewed
2episodes across 2 shows
The team on Day One
Hear from the team
Milestones
- 2012 Ferocia began building Bendigo Bank's app fintech.global
- 2018 Up launched as JV between Ferocia and Bendigo Bank fintech.global
- 2021 Bendigo Bank acquired Ferocia/Up for $116M startupdaily.net
More founder companies on Day One
Spot something wrong? Suggest a correction Updated 25 September 2026

