Unfunded with Joan Westenberg Sheree Rubinstein on Bootstrapping, Pivoting, and Building One Roof
Recorded as Founder, One Roof
About Sheree Rubinstein
Sheree Rubinstein is general manager of Hellomello, an Australian telehealth clinic, and co-founder of One Roof, the community for women in business that she led for nearly a decade. She handed One Roof's chief executive role to Frances Goh in December 2025 and remains an adviser.
A former corporate lawyer, she co-founded One Roof in Melbourne in 2015 as a co-working space for women-led businesses. It grew from a pop-up in St Kilda into a Southbank workspace and, when COVID-19 lockdowns closed offices, relaunched as an online membership platform with masterclasses, expert sessions and in-person meetups.
On Unfunded with Joan Westenberg, she talked about bootstrapping One Roof and pivoting it from physical co-working to a digital membership.
- Talks about
- Founder Journey, Startup Lessons
In conversation.
1 episode
Unfunded with Joan Westenberg In their own words.
“Bootstrapping is just test and learn and iterate off the testing, and don't spend a lot of money building this huge tech without knowing if it works.”
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