Perspective X with Pauline Fetaui 
About Ricky Sevta
Ricky Sevta is chief executive of Deep Space AI, a construction-intelligence software company, having served on its board before moving into the CEO role to let founders Luke and Michael focus on sales and customer needs respectively. He previously served as founding chief revenue officer at Simpro, a job-management software company, where he helped scale annual revenue from roughly US$10 million to more than US$100 million and led its expansion into international markets during a period that pushed Simpro's valuation past US$1 billion. On Perspective X with Pauline Fetaui, he spoke about burnout and rebuilding after scaling a company fast.
- Talks about
- Founder Journey, Growth & Scaling, Sales & GTM
In conversation.
1 episode
Perspective X with Pauline Fetaui Go straight to the good bits.
Key moments from What It Really Takes to Scale to $100M: Ricky Sevta on Burnout, Breakthroughs, and Building Again.
- 2:00Ricky’s transition from engineer to CRO and global scale-up leader
- 5:30The messy middle: scaling simPRO from $10M to $100M ARR
- 8:20Building structure into chaos: onboarding, playbooks, and the “Lego” method
- 11:00Why product-market fit is never static—especially across geographies
- 13:30Market trumps team: Ricky’s framework for evaluating expansion risks
- 16:50Don’t skip the customer: 40% of Ricky’s time was spent on the ground
- 19:00What “Chief Revenue Officer” really meant at simPRO
- 22:00The traits Ricky looks for when hiring early-stage startup leaders
- 24:40The emotional cost of startup life: family, friendships, and isolation
- 28:00Why founders often create businesses to fix something in themselves
In their own words.
“You could come up with the best product on this planet, but if the market's not ready, you're never gonna achieve product market fit.”
The path so far.
- Now
CEO, Deep Space AI
- Earlier · Scale-up
Global Chief Revenue Officer · simPRO
- Earlier
Leadership role, construction sector · Schneider Electric
- Until 2024 · Startup
Board member · Deep Space
Sources: deepspacegroup.ai
Deep Space on Day One
Deep Space makes construction management software for commercial builders in Australia and New Zealand.
1 person · 1 episode
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