Mumbition with Carrie Kwan & Lucy Kippist Episode 124: No More Boring Conferences: The Ripple Festival Revolution
With Fiona Johnston
Mia Fileman is the founder of Campaign Del Mar, through which she works as a strategic adviser and campaign strategist for founder-led businesses, and a co-founder of Ripple Festival, a small-business event that mixes business sessions with music, art and comedy.
She began her career in brand management with consumer companies including Kraft (Vegemite), L'Oréal's Maybelline and BIC, in Australia and Europe, and has run her own business for more than a decade. Through Campaign Del Mar she runs an advisory group, campaign strategy work and workshops, hosts the Got Marketing? podcast, and has written for SmartCompany, Mumbrella and Marketing Mag.
Ripple Festival, which she started with Fiona Johnston, held its first event in Melbourne in November 2025. On Mumbition, the pair explained why they set out to rethink the business conference.
1 episode
Founder, Campaign Del Mar & Co-Founder, Ripple Festival
Co-founder · Ripple Festival
Senior Brand Manager · L'Oréal Groupe (Maybelline NY)
Brand Manager, Writing Instruments · BIC
Assistant Brand Manager · Mondelēz International
Campaign Del Mar is an Australian marketing advisory led by strategist Mia Fileman, offering brand positioning, campaign strategy and email marketing advice…
1 person · 1 episode
Spot something wrong? Suggest a correctionUpdated 28 October 2026
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